The first Pan Himalayan Regional Communication Forum was held in the main building of the Qingshuihe Campus of the University of Electronic Science and Technology of China. The fourth seminar topic was cross-border communication and media cooperation in the Pan Himalayan region. The seminar was hosted by Professor Guo Jianbin from the School of Ethnology and Sociology of Yunnan University.
Cidan Zhaxi, Deputy Director of Xizang TV: strengthen media cooperation and expand the influence of Tibetan satellite TV
Xizang Television was established in 1985, when one channel broadcast in two languages at different times. In 1999, Xizang Tibetan Satellite Television officially launched, gradually realizing 24-hour broadcasting. At present, there are more than ten columns on news, literature, and special topics. Use Zhongxing 6B and Zhongxing 9 satellites to cover the whole country and Southeast Asia. Landing of cable network in Kathmandu, Nepal. In 2016, we underwent a new redesign and are currently undergoing further reforms in our management mechanism. We should still be in the early stages of cross-border transmission and media cooperation. We look forward to the research results of the research center helping us to promote cross-border communication and providing reference and theoretical support for our media cooperation.
Zhang Xiaoming, Deputy Director of Lhasa Radio and Television Station: Cross border Communication and Social Development in the Pan Himalayan Region
First, introduce the background: Xizang Tourism Culture Creative Park in Cijuelin, Lhasa, has become one of the 13 selected bases nationwide. Subsequently, it was pointed out that the current situation of information and cultural dissemination in the Pan Himalayan region has moved towards depth. Facing the resistance of Western countries to China’s development concept, it is proposed to improve the quality and efficiency of information and cultural dissemination in the Pan Himalayan region. Secondly, point out the characteristics and problems that are also reflected in the development process of China’s regional television media’s external communication. Finally, corresponding external communication strategies are proposed to address these issues.
Dambar Shahu, Director of Tida Mountain Television in Nepal: Cross Order Communication and Media Collaboration in the Pan Himalayas
With the development of network and communication technology, we have ushered in a new era of globalization, where media interaction, communication and cooperation can be seen everywhere. The development prospects of media cooperation between the Pan Himalayan region are promising, and through media cooperation, feasible communication methods can also be found for cross-border audiences.
Govinda Acharya, President of the Nepal Journalists Association: Pan Himalaya communication and Nepal China media collaboration
China and Nepal have established bilateral diplomatic relations for 60 years, and the relationship between the two governments, peoples, and different organizations has reached a new height. In order to further strengthen this close relationship, it is urgent to explore media cooperation between the two countries. Although there are many common issues between the two countries, the level of public participation is not deep. The language and cultural differences between China and Nepal are communication barriers to mutual understanding. The cooperation between the two countries in the field of news media is important for communication between each other. If we understand each other and express ourselves correctly, it will be helpful for both countries. Mass media is the bridge of communication between the two countries.
Australian documentary producer Ryan Jasper Walsh: Regional Communication and Social Development in the Process of Global Localization
Tibetan culture is extensive and profound, and it plays an important role in the
cultural dissemination of the Pan Himalayan region and the construction of the “the Belt
and Road”. If used reasonably, it will greatly benefit the regional dissemination in the Pan
Himalayan region.
Professor Guo Jianbin from the School of Ethnology and Sociology of Yunnan University: A Historical Study on the Roads in the Greater Triangle Area of China, Myanmar, and India
Professor Guo combines relevant historical materials and field investigation data to conduct a comprehensive examination of the historical evolution of roads in the “Great Triangle” region at the border of China, Myanmar, and India. The “Great Triangle” region has received less attention in previous related research. But the region is not only the intersection of geological plates, but also the intersection of several language families and even civilizations in the world.
In this sense, the flow of ethnic groups and cultural integration in the urban area have not been completely blocked by mountains and rivers. Professor Guo provided a detailed introduction to the road traffic issues in the region, especially in the past century. Against the backdrop of colonial development, world war, border governance, national unity, and national security, road traffic has never ceased. Whether it is highways or small roads taken by border residents, civil exchanges, trade exchanges, and cultural exchanges within the region have never ceased.
If we further understand the Sino Tibetan relations within China, as well as the inter national relations between China, Myanmar, and China India, we may not only focus on those thoroughfares, but also involve rural roads; Furthermore, it may not only be possible to see tangible paths, but also include intangible “paths”. These “rural paths” or intangible “roads” are also important “channels” for folk communication and cultural dissemination.
Zhang Xueqin, Deputy Director of the Propaganda Department of the Party Committee and Deputy Dean of the School of Cultural Communication at Sichuan Cultural Industry Vocational College:Border thinking and central dissemination thinking
Zhang Xueqin pointed out that for a long time, the many regions in the Himalayas, known as the border or border areas, have been viewed from a political centric perspective in terms of political and cultural dissemination processes. He proposed a specific region, which, due to its unique geography and ethnic culture, will form a unique mode of communication thinking – local centered communication thinking, that is, the many cultural regions in the western Sichuan region do not identify themselves with borderland thinking, but rather examine and judge the surrounding environment with themselves as the center.
Therefore, these two types of communication thinking originate from different positions and positioning. In the era of mobile internet, information is no longer hindered by mountains and rivers, and there has been a phenomenon of spatial equality. Therefore, in terms of communication, attention should be paid to reducing edge thinking and developing center centered communication thinking.
Sushank (Nepal), an international student majoring in Journalism and Communication at the School of Public Administration, University of Electronic Science and Technology of China:The image of China in Nepalese newspapers
Sushank first introduced the current state of media in Nepal. Based on relevant data, he found that the coverage in Nepal is about business, and compared to India, there is more positive coverage of China. Therefore, he used Kantipur, Himalayan Times, and Gorkhapatra as examples to study the image of China in Nepalese newspapers, and the results showed that participating in these newspapers mostly published positive news.
After the Donglang confrontation incident, the proportion of negative news has also decreased, which is also due to the intensification of the Prak Pass dispute. Negative attitudes usually come from comments or letters to editors. In business news, international news organizations often have new perspectives on the Chinese economy.
Bandana (India), an international student majoring in Journalism and Communication at the School of Public Administration, University of Electronic Science and Technology of China:Report on the Donglang Upholding Incident in Indian News
Bendana’s data shows an undeniable fact that India’s media is rapidly developing. Therefore, she conducted research on the reporting framework presented by Indian media in the Donglang standoff incident and found that in terms of the number and trend of reports, the Times of India website reported more on the Donglang standoff incident than the China Daily website; Both websites have reported negative events related to the Donglang incident, and other topics covered have also been affected by the Donglang incident, resulting in an increase in negative coverage.
From the perspective of report structure, the two websites have different reporting structures in the Donglang standoff. The distribution of “main events”, “impact”, and “results” in the “Times of India” is more uniform, without obvious focus. There are many negative reports on China’s image regarding “impact” and “outcome”, defaming China’s image and using various excuses to cover up failures. China Daily focuses more on reporting on “major events”. He believes that India is learning from China’s development, but there are negative reports on China. Although there are also radical reports on China’s coverage of India, its coverage is more inclusive and diverse and neutral.
Wang Jun, Deputy Director of people in Xizang Radio:Enhance understanding and cooperation, contribute to promoting regional socio-economic development and enhancing people’s well-being
Wang Jun said that driven by the globalization strategy represented by the “the Belt and Road”, how the academic elites and media practitioners in the Pan Himalayan region respond to the situation, act according to the situation, and follow the trend, and how the region’s socio-economic development and contribution to improving people’s well-being, is an era issue that we must solve.
This study first introduced the information dissemination and audience attention of Xizang Radio to the pan Himalayan region through new media means such as radio media and websites, and the cooperation between Xizang Radio and media institutions in the pan Himalayan region in recent years. At the same time, it also analyzes the target audience and communication focus of Xizang media.
Professor Sarita Anand, Associate Professor of Development, Communication and Expansion at Mrs. Irving College, Delhi University, India:
Regional Communication and Social Development in the Process of Global Localization
To achieve the sustainable development goals set by the United Nations in 2016, relying solely on mass media and other communication technologies is not enough. It can only be achieved through the power of social and mass media. Firstly, innovate communication strategies through the integration of digital media, online media, traditional social media, and traditional media. The second is that the development of regional communication should be based on ethnic culture. Thirdly, using entertainment education to guide people’s social behavior.
